New start-up “Elsewhere” has bold goal for turning any 2D video into a virtual reality experience. If successful in producing consistently, high quality VR experience, this would massively increase the amount of VR content available, at a very low price point for consumers.
Essentially “Elsewhere” is an iOS app and a simple pair of VR glasses. While this will draw many comparisons with Google’s Cardboard there is an important distinction. While Google Cardboard, and other VR devices, are designed for VR specific content, “Elsewhere” should work with any 2D video.
“Elsewhere” was found by Aza Raskin and Wendellen Li, who are partners in both business and marriage. “Elsewhere” has been developed on budget and the couple have taken no outside investment.
The app and VR headset is available on the “Elsewhere” website for $50. Currently the app is only available for iOS, but an Android version is planned.