Brands can now use tracking technology to be sure that their VR ads have been seen. HTC has stated that advertisers using their VR Ad Service platform will only be charged after the user has seen the ad.
HTC claims that they can often an “unprecedented ad viewing experience” thanks to the immersive and interactive environment. Essentially HTC is offering the opportunity not to just interrupt the user with the advertisement, but also encourage them to engage with it.
Tracking Engagement With VR Ads
The platform analytics enable advertisers to track how users are interacting with the advertisement. This allows advertisers to improve their VR advertisements to improve interest and engagement. Through analyzing user engagement data, advertisers should be able to improve and design ever more engaging versions of the ads.
As the ability to measure biofeedback becomes more sophisticated, advertisers may be able to measure not only whether the user has seen the ad, but how they felt while watching it. Using this information ads could be designed to produce specific emotional responses.
How To Setup An HTC VR Ad
While slightly more complex than other advertising platforms such as Google Adwords and Facebook advertising, the process is still relatively straightforward.
To start developing ads for the platform you first need to be registered a Viewport developer. Once you have done this you need to:
Step 1: Confirm that you want to join the VR Ad Service.
Step 2: Save your application data.
Step 3: Select “Create a new ad” on the “Ad Setting” page.
Step 4: Choose an an ad from the different types that are available.
Step 5: Copy the Ad ID and position ID
You can find the full registration process here:
Vive ads can be applied to a loading sen, in-app or to an end scene. Vive offers a range of ad types including 360, banner ads, video ads, and 2D placement ads.
Virtual reality is a completely new medium whose potential is only starting to be explored. For advertisers the same rules apply, They are just starting to understand what will be possible with these new advertising platforms. The future of VR advertising it seems might give advertisers much more information about their audience than has ever been available before.